Graduate Diploma in Digital Marketing and Gamification

Influence & Engage Consumers On An Emotional Level
Aventis Graduate School

Graduate Diploma in Digital Marketing and Gamification

Overview

Whether you are a recent graduate, working professional looking for a career change or an accomplished marketer, this programme will provide you with the knowledge and skills to advance your career.

The programme is designed to provide candidates with a comprehensive examination of tactics and strategies across social media, search engine marketing, web analytics, gamification, email marketing and video creation.

6 Months Part Time
Weekday Classes
4 Modules

Programme Structure

In the digital era where traditional marketing is passing the torch to online content, marketers today must be well versed in the different digital platforms. This programme aims to equip you with the critical skills to apply exciting new technologies and measure with sophisticated analytics.

Syllabus

Marketing Analytics & Return of Investment

Aims to demystify the use of data in marketing and help you realise the power of visualising data for effective decision making.

Social Media Marketing

Earn powerful tips and techniques used by the professionals from multinational companies and leading digital agencies.

Search Marketing & Gamification

Gamified marketing strategies are rapidly becoming the standard practice for driving brand engagement and fostering consumer loyalty through reward programmes.

Digital Marketing Strategy

Learn how to how companies successfully transform their marketing strategy through customer centric innovation.

Assessment

This is 100% coursework based programme.

Delivery Structure

This programme is broken down into manageable, four weekly sessions per module over Zoom, designed to accelerate your learning process through diverse learning activities. Participants will have access to online materials throughout the 6 months. 

Faculty

Mr Alvin Lam

Master of Business Administration

  • Director and Co-Founder of Massive Wisdom Group Pte Ltd (MWG)
  • Formerly the Principal Consultant & Head of Innovation (November 2011 to June 2013) of PDA Professional Development Associates Pte Ltd
  • He had championed projects in ITIL (IT Service Management), Cyber Security Management, Red Hat Enterprise Linux, Networking, Microsoft Server and Data Center & Virtualization (Cloud Computing)

Mr Alvin Lewis Tham

Master of Business Administration

  • Director, Marketing at MindChamps Preschool
  • Former Senior Manager in Marketing Communications in the Public Libraries Service Division (PLS).

Mr Vatsa Vishesh

MSc in International Business

  • Founder, CEO & Growth Marketer of StandOut Digital
  • Remote Consulting for International Marketing & Operations for Global Summer & Winter Programs at Aventis.
  • Digital Marketing Trainer & Guest Lecturer for Summer & Winter Programs.
  • Exclusive Partner for B2B and Institutional Partnerships in the ASEAN region.

Career

Upon completion of this Graduate Diploma, you would be able to have a chance to pursue a rewarding career as a (but not limited to):

  • Agency Digital Lead
  • E-commerce Manager
  • Digital Marketing Manager
  • Digital Marketing Strategist
  • Marketing Manager
  • Marketing Anaylst
  • Social Media Marketing Manager
  • SEO Manager
  • SEM Specialist
digital-transformation-strategy

Award

Upon successful completion of the programme, you will be awarded a Graduate Diploma in Digital Marketing and  by Aventis Graduate School.

Admission Criteria

At least 21 years old with a Degree in any discipline, or;

A Diploma in any course (minimum of 5 years relevant work experience), or;

Mature Candidates (at least 30 years old) with minimum 8 years of working experience.

Fees

Please download the brochure or enquire at 8358 8088 for more information.

Enquiries

If you have any questions, do not hesitate to contact us at 8358 8088.

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