6 & 7 Mar 2017 (Mon & Tues)
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High Impact Content Marketing and Copywriting for Social Media
Create Impactful and Engaging Content to Woo and Wow Your Audience

Course Information
  Date   6 & 7 Mar 2017 (Mon & Tue)
  Venue   100 Orchard Road, Hotel Concorde
  Time   9am to 5pm

$988 (Excluding GST)| $598.80 After PIC Grant of 40%
Inclusive of 2 coffee breaks, light refreshments and buffet lunch

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Contact Ms Grace Zheng 6720 3333 or email: grace@aventisglobal.edu.sg

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Discover Powerful Ways that Break Through Online Noise and Generate Massive Traffic through Powerful Copywriting and Storytelling Techniques.

The digital space is bustling with activities. Information is being loaded onto the internet every minute. On Social Media, conversation online is driven by content crafted from brands and it can also be contributed by the netizens. With this vast online conversation on Social Media, brands have to overcome the challenges of their online content being ignored by the audience. They also encounter difficulties of creating interesting and engaging content that attract their target audience and maintaining a community around their content. In this 2 day workshop, learn how you can master content marketing and use copywriting for Social Media.

The art of crafting impactful and engaging content on Social Media

In these impactful 2 day workshop, participants will learn how copywriting plays an intricate part in creating content on Social Media. They will get to learn the art of content creation on Social Media and use best practice methodology to develop content that is impactful and engaging to their audience. Upon completion of the workshop, the participant is equipped with the knowledge and skillset to strategically develop content that will woo and wow their audience.

Key Takeaways - Turbocharge Your Business with Social Media Playbook .

This ground breaking 2 day course promises to be Interesting, Fun, Interactive and definitely Eye-Opening. In this insightful workshop, you will learn

  • The principles of content marketing
  • The content marketing strategy
  • Applying copywriting to developing good Social Media Content
  • The art of storytelling in Social Media content
  • Content that woo and wow your audience
  • Optimizing content to be search and discovered
  • Common mistakes to avoid when doing social media copywriting
  • How to measure the success of your content marketing plans
Testimonials: Don’t Just Hear it from us!
"I attended Richard's training on Social Media. He is able to present to us well the different social media channels and how do we draft strategy to reach out to our target audience. Its a highly interactive class with lively discussion and my take away of the class having more knowledge in social media."
— Steven Chin, Digital Marketing Executive, Yes Natural Trading Pte Ltd

"It's been a long while since I attended any course. It's challenging for me to sit down the whole day focusing, but Richard had made the class so enjoyable and interactive! He answered all the queries we had, gave good case studies and gave as much as information to us as possible for the 2days. I look forward to future opportunities to attend his courses again."
— Cherlyn NG, Manager, Sony Electronics (S) Pte Ltd

"Richard is a gifted instructor. Because he has many years experience as social media expertise. He knows a variety of creative teaching methods to ensure you learn what you need to. His calming personality makes you feel completely comfortable, even when you're making mistakes. He is always encouraging and positive to all participants. Success for you Richard!"
— Lorentius Galuh Saputra, CHRP
Social Media Marketing Expert: Mr Richard Wong

Richard Wong is a Digital and Social Media practitioner and strategist. He is passionate in transforming brand to be social with a firm foundation and on the right track to achieve the results they desire. Richard believes that in the present fast speed mobile internet era and competitive environment, companies need to be sociable with their consumers and embrace them throughout the consumer decision journey.

With more than 20 years of corporate and entrepreneur experience, he has extensive market exposure from North to South Asia, and has solid experience in sales, marketing and general management in various reputable multi-national companies such as Sony, Creative and Hitachi. Richard has worked in the Retail, Industrial, Manufacturing, FMCG, Food, Services and Information Technology industries.

Today, his knowledge and experience allows him to conceptualize a marketing methodology called Digital Marketing Personalization. He integrates, implement and apply this methodology to his projects. Embark Social, the company he founded, uses this methodology for her clients with great success.

Richard is also a certified trainer with Singapore Workforce Development Agency and he conducts training in Singapore, Malaysia and Hong Kong. He was interviewed on Singapore Official 938Live radio, quoted in AsiaOne and given many talks on the subject of Digital and Social Media for major events such as the Malaysia Institute Accountants International Accountants Conference 2012 and the 5th Enterprise Development Centre Conference by Spring Singapore. He was also a nominee for the Singapore Spirit of Enterprise Award, 2012.

Don’t Miss It – Register Today!
Please contact Grace @ 6720 3333 | grace@aventisglobal.edu.sg for more information.
Date 6 & 7 Mar 2017 (Mon & Tue)
Venue Hotel Concorde, Orchard Road
Time 9.00am to 5.00pm
Fee $988 (Excluding GST)| $598.80 After PIC Grant of 40%
Inclusive of 2 coffee breaks, light refreshments and buffet lunch
Enquiries Please contact Ms Grace Zheng(65) 6720 3333 or
email: grace@aventisglobal.edu.sg
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